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Lister Wilder

Oliver Down (left) brings Lister Wilder's Cirencester branch under the Simba umbrella

Simba Horsch is adding Lister Wilder’s Cirencester branch to its nationwide dealership network. Lister Wilder is one of Agco’s largest dealers in Europe, selling the Challenger, Massey Ferguson and Fendt brands.

Dealer Principal Oliver Down says the addition of the Simba Horsch range of cultivation equipment and drills is a significant boost to the company:

“The new SL cultivator range is made for this kind of ground. It is ideally suited to the light and medium soils we have around here, and complements the Solo ST, which will be the cultivator of choice on the medium to heavy land, and the X-Press”.

He also expects the Sprinter drill to find a ready market, because – with its Duett coulters – it has only half the number of ground contacting parts of competitor drills, which will ensure low running costs, even on the Cotswold Brash soils, which have a high stone content.

Commenting on the appointment, Ross Gregg, Simba’s Territory Manager, says:

“We are very pleased to be working with such a strong and well respected company as Lister Wilder in this region. It has an excellent reputation, and the Challenger range is already proven to work well with all models in the Simba Horsch range".