Latest News - February 06
28.02.06 - SIMON "REVS UP" SIMBA'S EUROPEAN SALES
Simon Revell will be leading the continuing growth of Simba’s European sales success following his full time appointment as the company’s European Sales manager. Colleague Steve Burcham will take over his previous English-based responsibilities.
Simon’s appointment coincides with a major increase in the company’s European operations, which includes the addition of new importers for both Sweden and Finland, the development of fresh markets in Germany and the Baltic Countries, and a further effort to develop sales in other territories like Russia.
He had been Eastern Territory Manager for Simba for over a decade, a role he had combined with leading European sales recently:
“Simba now produces a range of cultivation equipment ideally suited to the needs of European farmers. We are already receiving significant interest in machines like the Solo ST and X-Press right across the continent.
“In addition we are also selling patented components like the DD ring in large quantities both to established partners like Horsch, and to other manufacturers for both retro- and original fit It is an exciting time to be leading the company’s development in Europe.
“At the same time I’d like to thank the many farmer customers and dealer staff with who I have worked over the past decade and look forward to seeing them in the future. I will continue to live in Ipswich and will be bringing parties of dealer staff and potential customers over to Britain for manor events and farm visits”.
Among the new appointments, Simba has taken on AgriMatiQ (which translates as “farming and food intelligence”) as its importer for Sweden. Based at Bjarlov in the South of the country, the company has already placed substantial stock orders and sold both Solo and X-Press cultivators to farmers following visits to the UK.
Dealer principal Sven Nilsson says Swedish farmers are looking to reduce crop establishment crops, and have to work within tight weather windows, which makes ‘high output’ machines attractive to them:
“Around 80% of crops are established by ploughing, but many farmers are thinking about using reduced tillage systems. It may take time for them to catch on, but once they realise how they can cut their costs, I am sure they will be widely adopted.
“While drilling is split 50/50 between autumn and spring at the moment, the proportion of autumn drilling is increasing, so systems that offer higher output and better timeliness will become more attractive to them. When that happens I am sure there will be a good market for Simba equipment in the country”.
Meanwhile Simba is also appointing Tero Hokka, based at Metsamaa, near Loimaa in the South West of the country, as its importer for Finland. While most of the country’s arable farmers still plough, he says there is increasing interest in reduced cultivations:
“We expect to receive interest in cultivators like the X-Press as they offer the opportunity to reduce the number of passes taken to make seedbeds and so help reduce the time and cost of crop establishment”.
